A couple of weeks ago I accompanied my dad to an event he told me was “a seminar on house flipping”; something he had signed me up for without my knowledge or permission. As we pulled into the parking lot of Everett’s freeway-adjacent Holiday Inn, and for the first time examined the event flyer, realizing it was hosted by none other than apparent TV scammer-twerp Dean Graziosi, it occurred to me that I had been taken, twice: first insofar as “Everett” really meant the I-5 Holiday Inn, and second insofar as “seminar” meant a get-together for devotees of a get-rich-quick charlatan. I then realized I had been taken a third time, this time by the organizers, as the self-proclaimed guru Dean Graziosi was not even in the same state at the time. Instead, it was being run by Dean’s regional lackeys, who donned the usual charlatan uniform of penny loafers, Dockers, and a polo (so that we know (or just think) that these guys have enough F-U money that they can just show up to their own events looking like they just finished up the back nine at Eagle Crest). When I saw the cast of characters waiting in the conference antechamber, I didn’t look terribly closely (I wasn’t captivated by anything I had seen, frankly) but they looked sympathetic in that they were clearly frustrated, beaten-down contractor types. The all-too-slick administrators handed us forms to sign, and I naturally omitted a bunch of information they were prying for that was frankly none of their business: my email? My personal cell phone number? Not gonna happen.
When we finally filtered into the conference room, I realized what a poor judgment I had made about the other attendees. There was not much to be sympathetic about. I won’t describe everyone, but let me paint you an outline here: lots of gray hair pulled back into pony tails, obesity so acute as to require canes (even Rascal Scooters) and sitting on the edge of one’s chair so the gut could spill through the knees, phlegm-saturated smoker’s coughs, lots of sweatpants and elastic attire, lots of people that look vaguely familiar to characters I’ve seen on 1993 episodes of COPS Atlanta. We were also way over the beard quota: when we entered I didn’t know if this was a real estate seminar, a Civil War reenactment, or a private screening of Alex Jones’ Loose Change.
The presentation begins, complete with that type of crowdwork in which we’re initially browbeaten for not being adequately excited, plus a bizarre lecture by the head lackey on how he doesn’t have to be here and if we don’t want to be there we’re welcome to scram. Huh? Anyway, the thing is way too rehearsed, and he’s way too good with the Powerpoint remote. There’s an embarrassing “outsider moment” where he pronounces “Redmond” as “Richmond,” as in Richmond, Virginia, which I think of as the equivalent of a performer shouting “what’s up Newark?!” at a concert in Denver. He starts off by introducing the paradigm that a “paycheck-to-paycheck mentality” is one that looks at an investment opportunity by asking how much it will cost them, but a “wealth creator’s mindset” (or something of that nature) is to ask how much it will make them. I’m instantly turned off at the hokum, but only later do I realize the true brilliance of it: it is ultimately used to get people to loosen the grip on their own wallets when the team’s dozen useless products are hocked throughout the seminar. Right: “don’t think about our obscene prices for vague services with no guarantees, just get out your checkbook.” And that is its own irritation throughout the seminar, as after about a half hour it becomes apparent that the whole seminar is really a protracted infomercial. We are introduced to no fewer than a dozen pricey services, some promising-sounding (to be generous) and others calculatingly frivolous add-ons. I wrote down all the usable information they provided, some of which was genuinely useful, but even then it took up no more than a half-page on an undersized notepad. Meanwhile, the oddities easily consumed two full pages, at which point I became pickier about what I wrote down so as not to exhaust my hand.
On to the meat and potatoes of the thing, we are told first about how we can get a government grant for a first home. Forget for a moment the libertarian outrage of using your neighbors’ money to subsidize your personal lifestyle, and let me add that when the speaker clarified that you must not have already owned a home—including a mobile home—the guy behind us was audibly let down. Clearly the prospect of a government-subsidized first home appealed to him, but was shattered since he already owned a mobile home. I should also point out that the same guy was later audibly disappointed to discover that Graziosi’s hard-money lending services didn’t deal with loans above $500,000. Not sure which kind of character is living in a trailer and needs a loan clearing a half-mil. Back to the government grant, we are further instructed that if we choose to use such grants to build Section 8 housing, our revenues can be further guaranteed by the fact that the federal government will be delivering our rent checks! What’s more, we can get even more subsidies for facility repair if our low-income tenants destroy our property, and yet more grants for property improvement. In other words, we can get our neighbors to pay for the building, and to pay the tenants’ rents, as well as for their damages and our own maintenance. In fact, we can get our neighbors to underwrite and assume all risk for the entirety of our personal investments! It obviously struck me as absolutely scummy that outlining this scheme was the first order of business for the Graziosi Gang. Clearly recognizing the sketchy nature of multifaceted government exploitation, the speaker then tries to cleanse the palate by launching into a truly bizarre, unsolicited, and in any case inexplicable soliloquy about some marginal, one-off home-for-mentally-retarded-adults he set up, possibly to convince us that behind these openly duplicitous moneymaking scams lies the heart of a charity warrior. Yet to the lucid, it was clear this was a tax writeoff to bump him into a lower bracket, making the appeal that much more disturbing.
Some other notes: in attendance were some familiar characters, including the woman (in this case) who believes public speeches are being delivered specifically to her, and responds at full volume as if this is a one-on-one conversation. The hilarious part was that the monologue was packed with rhetorical questions, which audience members (mainly this woman) would chronically respond to with the wrong answer! Thus, after the speaker had just made clear that “winners” think about how much an investment will make them, audience members will respond to a prompt to that effect by shouting that winners think about how much it will cost them, showing at once that the audience, however engaged, not only failed to grasp the basic concepts behind the speech after an hour of presentation, but had apparently armed themselves with what the speaker believes to be exactly the antithesis of his message.
There is another instance wherein a gray-ponytailed man who looks like a less fit, more redfaced Ocelot from the Metal Gear Solid games, responds to a prompt asking who in here can’t spare even a single moment for this side-career by announcing that he cannot spare a single moment. Clearly the speaker’s point was to say we all have stuff to do and we all have down time and that the ratios are different for everyone, but that we all have some time to spare, whether it’s 15 minutes a day or 5 hours. But Ocelot is hung up on what is apparently a boast about what a busy guy he is, such that he derails the speaker’s “spare time” spiel for the purpose of this strange self-aggrandizement. The speaker takes him on but the guy is relentless, insisting that he has not a moment of spare time. The speaker asks if he ever watches TV, to which the guy replies “very little,” and even though the speaker has therein proved his point, Ocelot refuses to budge and even seeks the speaker out after to plead his case with him that he hasn’t a moment to spare. He couldn’t have done any better if he came in as a heckler.
The guy behind us was surely a bit unstable, and had what was surely a clinically diagnosable tic wherein he made an unsettling lipsmacking noise. I couldn’t figure out what it was at first, and kept turning around to find out who was eating what at that volume, but every time I did the noise would cease. Ultimately I realized it was the creepy mustachioed man behind me, and I swear to you I am not exaggerating one iota when I say he did it more than 1000 times over the course of the presentation.
The Powerpoint presentation contained a million images of stock business photography, and was reminiscent of those career-counselor days in high school Home Economics classes where a mortally flawed questionnaire incorrectly identified dozens of eighteen year-old boys as born manicurists (this was literally my “most suitable career” in high school, according to one such battery).
At one point I leave to eat some food (the three-speaker monologues go on for no fewer than five hours), and while I’m sitting outside, the most depressing moments of all occur. As I’m sitting out there, I realize we are sandwiched in between health care professional conferences. On either side of us are legitimate businessmen, and when some come out for lunch, they see the erect screenprint promo in which Dean Graziosi, resembling an upright Internet banner ad, entices. They wander over in morbid curiosity, scanning the room to confirm that in fact there really are enough desperate rubes to fill a room, and to see what desperate rubes look like, and they’re actually laughing and making contemptuous jokes about Dean and the sheeple who buy into his pap. I’m nearly crestfallen to think my own dad might buy this on any level.
As I said, the services were introduced piecemeal throughout the seminar (upselling was probably 60% of the seminar), and the costs were downright criminal. The main takeaway from this Everett seminar was that in order to get the really juicy tidbits, we needed to stop wasting our time at this picayune get-together and ante up $2000 (plus $1000 per guest) to go to the 3-day “workshop” in Bellevue next week. In a seriously depressing moment, there was a mass exodus to the back when it was announced that the first six individuals to pony up two Gs would receive personal help from the Graziosi Gang on their next “investment.” If it’s not already clear, these are not people to whom $2000 comes easy, so it was saying something that they bought into the high-pressure sales pitch and parted with what probably represents three months of income for them right now. I would be remiss in not pointing out that the exodus to the back, complete with its audible, cathartic gasps and shrieks of excitement, was reminiscent of the altar calls I witnessed at parochial school wherein emotionally confused adolescents dashed to the front of the room to dedicate their lives to Christ (the same people did this roughly every two weeks). But instead of running to the altar for religious redemption, these people ran to the folding tables in the back to offer their nearly-depleted credit cards to the Graziosi Gang in a bid for financial salvation—and the passions were at least as high. Sadly, once these people had parted with the entirety of Q2 FY2011’s earnings, they learned that they also needed to buy in to another $2000 audio series they simply could not live without, but that since they already bought into next week’s workshop they could have it for the practically free sum of $600! Moreover, how would they get by without Graziosi’s $1000 grant writing service?
And if those services (and more) were just too much right now, not to worry: for only a few hundred bucks you can go home today with Graziosi software that, with your help, can assist you in (a) setting up a portal site to make commissions on drop-shipped items and (b) more easily list your items on eBay. The efficacy of this pitch was somewhat diminished by the fact that the speaker had started out by getting the audience to agree on how easy it was to use eBay, then had to call an audible as he realized that in fact he needed to make listing things on eBay seem arcane to make the software appear to be indispensable. Credibility was further diminished by the fact that these predictably pricey add-ons were totally unrelated to Graziosi’s realty business, are notoriously spammy to any veteran Internet user, transparently exploitative of the computer illiterate, manipulative of people who were told that their kids deserved something like this and it would be cruel to withhold it from them, and finally by the fact that attendees were ultimately urged to use this specifically as a means of buying into the entirety of the Graziosi merch collection. Yet I have to think that if you’re close to the retirement age (as most of these people were) and you don’t have $2000 in savings, you’ve got bigger fish to fry than getting your ass out to a Dean Graziosi real estate seminar.
The main speaker concludes his monologue by showing us rubes what this kind of scrilla can buy you. He shows us a picture of his massive, custom houseboat on Lake Powell. I’m actually intrigued by the idea of houseboating down Lake Powell with friends someday, so I look it up when I get home. Completely unintentionally, my search leads me to a Google Images page on which I realize that, unless someone leaked his private photos, the pictures the speaker was using are from his own Google Image search! Scandalous!
There were about 60-70 people in attendance, and at least a dozen people ponied up for the $2000 workshop and more, so I have to believe the Graziosi Gang cleared $30,000 on this one pathetic event. Apparently they do two or three (maybe more) of these every time they’re in town, so again I have to think they close on $100,000 per city. And all this time you thought Dean was getting rich off of real estate!
I should also point out that one surefire way to know Dean is a knowingly ruthless exploiter is that he is covering his tracks with what probably amounts to thousands—maybe tens of thousands—of dollars dollars in SEM and SEO-optimized websites. Thus, when you search for “Dean Graziosi Scam,” the first results will be a Dean Graziosi website in which Dean promises to help you navigate through real estate scams! You’ll find that this is the case on dozens of other websites, as Dean and his team have done preemptive damage control by “being his own critic” and framing the narrative against him, rather than letting his victims frame it. On genuinely critical sites, Dean’s yesmen have populated the comments sections with pat, cut-and-pasted sycophantic endorsements of the Graziosi system. Ten years ago this was diabolical; today, it’s sociopathic.